This was one of my favorite projects that I did in my last year of university, it was a collaborative effort with two other friends of mine, Iain Thompson and Ant Tran. Its was a D&AD brief set earlier this year and we chose the rebranding of The Body Shop packaging. We had to combine the company values into the packaging design which seemed to be a bit harder than we had thought. Gradually we came up with our 'Real' concept which could explain each of the company values and we used letterpress techniques to make the typeface look soft and more natural. We wanted the customer to have a memorable experience with the packaging so we designed a front and back design with a rip element included, making the customer more involved with the product and also added a recycle element which came into The Body Shop company values.
supercool!
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